BA Fashion Management

BA Fashion Management


Eligibility:

10+2 from any stream

Overview:

Focuses on the management aspects of the fashion industry, preparing students to handle business operations in fashion brands and retail chains.

Program Description:
  • Fashion Marketing and Retail Management
  • Consumer Behavior in Fashion
  • Visual Merchandising and Display Techniques
  • Fashion Business Communication
  • Fashion Law and Ethics
Program code: 061
Course code : 4161
Course Commencement : Sep 2024

Admissions Office

CHRIST IMPERIAL INSTITUTE OF MANAGEMENT AND SCIENCE
Ramasandra Main Rd, Kengri Hobli, Sulikere
Post - Ramasandra
Bengaluru, Karnataka, India - 560056
P : +91 9845632009 || P : +91 9845006824

Curriculum Structure:
  • Introduction to Fashion Business
  • Retail Operations
  • Fashion Marketing Strategies
  • Consumer Psychology
  • Fashion Retail Management
  • E-commerce in Fashion
  • Visual Merchandising
  • Brand Development
  • Global Fashion Business
  • Fashion Law
  • Internship in Fashion Management
  • Project Work
Career Enhancement Programs:
  • Workshops on Fashion Business Models
  • Internships with Fashion Brands
  • Industry Exposure Visits
Career Outcomes:
  • Fashion Marketing Manager, Brand Manager
  • Fashion Retailer, Merchandising Expert
  • Fashion Business Consultant