MBA in Aviation Management and Marketing

Master of Business Administration (MBA - Dual Specialisation)

Aviation Management and Marketing

Dual Specialisation

Eligibility:

Bachelor’s degree in aviation, marketing, or related fields.

Overview:

This program integrates aviation management principles with marketing strategies to prepare students for leadership roles in airline marketing and customer engagement.

Program Description:

Students will explore aviation operations, airline marketing, customer relationship management, and digital marketing strategies specific to the aviation industry.

Awards and Accreditations:

Graduates receive a Master’s in Aviation Management and Marketing.

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Program code: 158

Course code : 4258

Course Commencement : Sep 2024

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Admissions Office

CHRIST IMPERIAL INSTITUTE OF MANAGEMENT AND SCIENCE
Ramasandra Main Rd, Kengri Hobli, Sulikere
Post - Ramasandra
Bengaluru, Karnataka, India - 560056
P : +91 9845632009 || P : +91 9845006824

Curriculum Structure:

Introduction to Aviation Management
Marketing Management
Airport Operations and Safety
Consumer Behavior

Airline Marketing Strategies
Brand Management in Aviation
Airport Economics
Digital Marketing

Aviation Analytics
Customer Relationship Management in Aviation
Marketing Research
Social Media Marketing

Aviation & Marketing Project
Internship in Aviation or Marketing
Dissertation or Research Project

Career Enhancement Programs:

Training in airline marketing strategies
Aviation customer analytics certifications
Workshops on digital marketing for aviation

Career Outcomes:

Graduates can pursue roles such as:

Airline Marketing Manager
Aviation Customer Experience Manager
Brand Strategist in Aviation
Digital Marketing Manager
Airline Revenue Manager