BBA in Sports Management

Bachelor of Business Administration (Honours / Honours with Research)

Sports Management


Eligibility:

Candidates should have completed 10+2 or equivalent from a recognized board with a minimum aggregate of 50%.

Overview:

This program focuses on equipping students with the skills to manage sports teams, events, and organizations, bridging sports and business expertise.

Program Description:

Students learn about sports marketing, event management, sports psychology, and sponsorship management, preparing them for diverse roles in the sports industry.

Awards and Accreditations:

Graduates receive a Bachelor of Business Administration (BBA) degree in Sports Management.

Program code: 120
Course code : 4220
Course Commencement : Sep 2024

Admissions Office

CHRIST IMPERIAL INSTITUTE OF MANAGEMENT AND SCIENCE
Ramasandra Main Rd, Kengri Hobli, Sulikere
Post - Ramasandra
Bengaluru, Karnataka, India - 560056
P : +91 9845632009 || P : +91 9845006824

Curriculum Structure:
  • Introduction to Sports Management
  • Principles of Marketing
  • Financial Accounting
  • Basics of Event Management
  • Communication Skills
  • Sports Marketing
  • Sports Psychology
  • Legal Aspects of Sports
  • Organizational Behavior
  • Elective
  • Sports Sponsorship and Media Relations
  • Budgeting for Sports Events
  • Digital Media in Sports
  • Leadership in Sports Organizations
  • Internship
  • Advanced Event Management
  • Data Analytics in Sports
  • Talent Management in Sports
  • Business Ethics
  • Project Work
  • Strategic Sports Management
  • Global Sports Trends and Issues
  • Sports Facility and Venue Management
  • Sports Risk Management
  • Elective (e.g., Corporate Social Responsibility, Conflict Resolution)
  • Entrepreneurship in Sports
  • Sports Brand Management
  • International Sports Governance
  • Final Project/Thesis
  • Comprehensive Viva Voce
Course Highlights:
  • Interaction with sports professionals.
  • Training in sports-specific software.
  • Hands-on event management experience.
Career Enhancement Programs:
  • Certifications in sports analytics.
  • Guest lectures from industry experts.
  • Workshops on sports media management.
Career Outcomes:

Graduates can pursue roles as:

  • Sports Managers
  • Event Coordinators
  • Sports Marketing Specialists
  • Talent Managers