BBA in Branding and Advertising
Bachelor of Business Administration (Honours / Honours with Research)
Branding and Advertising
Eligibility:
Candidates should have completed 10+2 or equivalent from a recognized board with a minimum aggregate of 50%.
Overview:
The Branding and Advertising program provides students with a comprehensive understanding of brand management, creative advertising strategies, and consumer behavior. It prepares students to build and sustain impactful brands in competitive markets.
Program Description:
Students gain expertise in crafting brand identities, managing advertising campaigns, understanding market trends, and utilizing digital media to enhance brand visibility.
Awards and Accreditations:
Graduates receive a Bachelor of Business Administration (BBA) degree in Branding and Advertising from a reputed institution.
Program code:
121
Course code :
4221
Course
Commencement : Sep 2024
Admissions Office
CHRIST IMPERIAL INSTITUTE OF MANAGEMENT AND SCIENCE
Ramasandra Main Rd, Kengri Hobli, Sulikere
Post - Ramasandra
Bengaluru, Karnataka, India - 560056
P : +91 9845632009 || P : +91 9845006824
Curriculum Structure:
- Principles of Marketing
- Introduction to Advertising
- Consumer Behavior
- Business Communication
- Fundamentals of Branding
- Advertising Media Planning
- Brand Positioning Strategies
- Basics of Graphic Design
- Market Research Techniques
- Business Environment
- Digital Branding
- Content Marketing
- Visual Communication
- Financial Management for Marketing
- Elective
- Integrated Marketing Communication
- Social Media Advertising
- Brand Equity and Valuation
- Campaign Management
- Open Elective
- Advertising and Copywriting
- Public Relations and Corporate Communication
- Digital Analytics for Branding
- International Branding Strategies
- Research Project
- Industry Internship
- Advertising Ethics
- Advanced Brand Management
- Strategic Media Buying
Course Highlights:
- Hands-on projects to create advertising campaigns.
- Exposure to tools like Adobe Creative Suite and Google Analytics.
- Interaction with branding experts and industry leaders.
Career Enhancement Programs:
- Certifications in digital marketing and branding.
- Workshops on creative storytelling.
- Live projects with branding agencies.
Career Outcomes:
Graduates can pursue roles as:
- Brand Managers
- Advertising Specialists
- Creative Directors
- Social Media Managers
- Marketing Analysts