Master of Business Administration (MBA - CMS Business School)

Digital Marketing

Single Specialisation

Eligibility:

Bachelor’s degree in marketing, business, or any related field.

Overview:

This program focuses on digital marketing strategies, social media, content creation, online advertising, and analytics. It prepares students to handle online marketing campaigns, measure performance, and build a brand in the digital ecosystem.

Program Description:

Students will gain a comprehensive understanding of digital marketing tools and techniques, such as SEO, SEM, content marketing, email marketing, and influencer marketing. The course includes hands-on experience in digital campaigns and analytics.

Awards and Accreditations:

Graduates receive a Master’s in Digital Marketing, recognized by digital marketing institutions.

Program code: 141
Course code : 4241
Course Commencement : Sep 2024

Admissions Office

CHRIST IMPERIAL INSTITUTE OF MANAGEMENT AND SCIENCE
Ramasandra Main Rd, Kengri Hobli, Sulikere
Post - Ramasandra
Bengaluru, Karnataka, India - 560056
P : +91 9845632009 || P : +91 9845006824

Curriculum Structure:
  • Introduction to Digital Marketing
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Digital Advertising
  • Content Marketing
  • Email Marketing Campaigns
  • Web Analytics and Reporting
  • E-commerce and Online Retail Marketing
  • Advanced Social Media Strategy
  • Affiliate Marketing
  • Mobile Marketing
  • Brand Reputation Management
  • Digital Marketing Project
  • Internship in Digital Marketing
  • Dissertation or Research Project
Career Enhancement Programs:
  • Certification in Google Ads and Analytics
  • Networking with marketing agencies
  • Real-world case studies and campaign management
Career Outcomes:

Graduates can pursue roles such as:

  • Digital Marketing Manager
  • Social Media Strategist
  • SEO Specialist
  • Content Marketing Manager
  • Digital Campaign Analyst