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Bachelor of Business Administration (Honours / Honours with Research)

Events, Entertainment and Media Management

Eligibility:

Candidates should have completed 10+2 or equivalent from a recognized board with a minimum aggregate of 50%.

Overview:

This program focuses on managing large-scale events, understanding the dynamics of the entertainment industry, and mastering media strategies. It is tailored for students aspiring to lead in the world of events, media, and entertainment.

Program Description:

Students gain expertise in event planning, media operations, entertainment marketing, and project management, preparing them for diverse roles in this dynamic industry.

Awards and Accreditations:

Graduates receive a Bachelor of Business Administration (BBA) degree in Events, Entertainment, and Media Management.

Apply Now Brochure
Program code: 122
Course code : 4222
Course Commencement : Sep 2024
[email protected]
Admissions Office

CHRIST IMPERIAL INSTITUTE OF MANAGEMENT AND SCIENCE
Ramasandra Main Rd, Kengri Hobli, Sulikere
Post - Ramasandra
Bengaluru, Karnataka, India - 560056
P : +91 9845632009 || P : +91 9845006824

Curriculum Structure:
  • Fundamentals of Event Management
  • Introduction to Media Studies
  • Basics of Entertainment Industry
  • Business Communication Skills
  • Principles of Management
  • Event Marketing and Sponsorships
  • Media Planning and Buying
  • Financial Aspects of Event Management
  • Entertainment and Law
  • Customer Relationship Management
  • Digital Media and Entertainment
  • Public Relations in Media
  • Strategic Event Planning
  • Visual Media Communication
  • Open Elective
  • Celebrity and Artist Management
  • Integrated Marketing Communications
  • Media Content Creation
  • Advanced Event Production
  • Project Management
  • International Media Trends
  • Media Ethics and Regulations
  • Advanced Entertainment Marketing
  • Internship/Live Project
  • Industry-Specific Elective
  • Event Entrepreneurship
  • Final Year Project/Thesis
  • Strategic Planning in Media and Entertainment
  • Industry Networking Practices
Course Highlights:
  • Real-world projects in event production and media campaigns.
  • Exposure to entertainment industry trends.
  • Hands-on training with event management software.
Career Enhancement Programs:
  • Workshops on virtual event management.
  • Certifications in media production tools.
  • Networking opportunities with event and media professionals.
Career Outcomes:

Graduates can pursue roles as:

  • Event Managers
  • Media Planners
  • Entertainment Consultants
  • Production Coordinators
  • Public Relations Specialists