BMS International Marketing
Bachelor of Management Studies (BMS)
International Marketing Integrated with Digital Marketing Institute of
(Dublin), Ireland
Eligibility:
Candidates should have completed their 10+2 (or equivalent) from a recognized board, with an interest in business, marketing, or digital technologies.
Overview:
This course combines international marketing strategies with the latest digital marketing techniques, offering students a comprehensive understanding of marketing in the global digital economy.
Program Description:
The course covers traditional marketing along with the growing importance of digital channels, including social media, search engine marketing, and digital content strategy. Students receive certification from the Digital Marketing Institute of Dublin, Ireland.
Awards and Accreditations:
Students will receive a degree in International Marketing, along with certification from the Digital Marketing Institute (Dublin, Ireland).
Program code:
130
Course code :
4230
Course
Commencement : Sep 2024
Admissions Office
CHRIST IMPERIAL INSTITUTE OF MANAGEMENT AND SCIENCE
Ramasandra Main Rd, Kengri Hobli, Sulikere
Post - Ramasandra
Bengaluru, Karnataka, India - 560056
P : +91 9845632009 || P : +91 9845006824
Curriculum Structure:
- Principles of International Marketing
- Digital Marketing Fundamentals
- Consumer Behaviour
- Global Branding and Marketing
- Social Media Marketing
- SEO and SEM Techniques
- Content Marketing Strategy
- International Marketing Research
- Mobile Marketing and E-Commerce
- Digital Analytics and Strategy
- Marketing Automation
- Integrated Digital Marketing
- International Marketing Strategy Project
- Internship in International Digital Marketing
- Advanced International Marketing Strategies
- Digital Branding and Consumer Engagement
- Data Analytics for Marketing Decisions
- Mobile and Social Media Marketing
- Elective: Cross-Cultural Consumer Behaviour or E-commerce Strategies
- Global Marketing and Market Entry Strategies
- Marketing Communication Management
- Research Project/Dissertation
- Industry Internship/Immersion
- Comprehensive Viva Voice
Course Highlights:
- Dual certification in international marketing and digital marketing.
- Access to the Digital Marketing Institute’s resources.
- Practical experience in creating and executing digital campaigns.
Career Enhancement Programs:
- Digital marketing workshops and hands-on learning.
- Networking with global marketing professionals.
- Industry certifications and exams.
Career Outcomes:
Graduates can pursue roles such as:
- Digital Marketing Manager
- International Brand Manager
- Social Media Strategist
- SEO Expert
- Marketing Consultant