MBA in Luxury Management

Master of Business Administration (MBA - CMS Business School)

Luxury Management

Single Specialisation

Eligibility:

Bachelor’s degree in any discipline, preferably in business, fashion, or hospitality.

Overview:

This program provides students with a deep understanding of the luxury industry, covering luxury brand management, marketing, and sales strategies for high-end products and services.

Program Description:

Students will learn how to create and manage luxury brands, develop marketing strategies tailored to affluent customers, and understand the global luxury market. The course includes case studies, guest lectures, and practical experience in luxury brand management.

Awards and Accreditations:

Graduates will receive a degree in Luxury Management, recognized in the global luxury market.

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Program code: 139

Course code : 4239

Course Commencement : Sep 2024

[email protected]

Admissions Office

CHRIST IMPERIAL INSTITUTE OF MANAGEMENT AND SCIENCE
Ramasandra Main Rd, Kengri Hobli, Sulikere
Post - Ramasandra
Bengaluru, Karnataka, India - 560056
P : +91 9845632009 || P : +91 9845006824

Curriculum Structure:

Introduction to Luxury Management
Luxury Brand Management
Consumer Behaviour in Luxury Markets
Strategic Marketing for Luxury Brands

Global Luxury Markets
Retail Management in Luxury
Marketing Communications for Luxury
Digital Luxury Marketing

Luxury Retail and E-commerce
Art and Culture in Luxury
Luxury Hospitality and Tourism
Luxury Business Strategy

Luxury Management Project
Internship in Luxury Brands
Dissertation or Research Project

Career Enhancement Programs:

Luxury industry seminars and webinars
Networking with global luxury professionals
Internship opportunities with top luxury brands

Career Outcomes:

Graduates can pursue roles such as:

Luxury Brand Manager
Retail Manager for Luxury Brands
Luxury Marketing Manager
Brand Consultant
International Sales Manager