MBA in Marketing and Business Analytics

Master of Business Administration (MBA - Dual Specialisation)

Marketing and Business Analytics

Dual Specialisation

Eligibility:

Bachelor’s degree in marketing, business analytics, or a related field.

Overview:

This program provides students with the tools to analyze market trends, customer behaviors, and optimize marketing campaigns through data analytics, enabling smarter marketing decisions.

Program Description:

The course focuses on leveraging analytics to enhance marketing efforts, covering areas such as data-driven marketing, digital analytics, and customer segmentation. Students will gain expertise in using analytics tools to assess and improve marketing strategies.

Awards and Accreditations:

Graduates receive a Master’s degree in Marketing and Business Analytics.

Apply Now Brochure

Program code: 152

Course code : 4252

Course Commencement : Sep 2024

[email protected]

Admissions Office

CHRIST IMPERIAL INSTITUTE OF MANAGEMENT AND SCIENCE
Ramasandra Main Rd, Kengri Hobli, Sulikere
Post - Ramasandra
Bengaluru, Karnataka, India - 560056
P : +91 9845632009 || P : +91 9845006824

Curriculum Structure:

Marketing Management
Business Analytics
Digital Marketing Strategies
Consumer Behavior

Data Analytics in Marketing
Marketing Research
Marketing Metrics and KPIs
Predictive Analytics

Customer Analytics
Marketing Analytics Tools
Social Media Analytics
E-commerce Analytics

Marketing & Analytics Project
Internship in Marketing or Analytics
Dissertation or Research Project

Career Enhancement Programs:

Data analysis software training (e.g., R, Python)
Marketing analytics workshops
Industry internships in marketing and data analytics

Career Outcomes:

Graduates can pursue roles such as:

Marketing Analyst
Data Scientist
Digital Marketing Manager
Social Media Analyst
E-commerce Analyst