Master of Business Administration (MBA - Dual Specialisation)

Marketing and Entrepreneurship & New Venture Creation

Dual Specialisation

Eligibility:

Bachelor’s degree in marketing, business, or any related field.

Overview:

This program combines advanced marketing strategies with entrepreneurial skills, enabling students to launch and grow successful businesses. It focuses on market research, innovation, and the fundamentals of starting a venture.

Program Description:

The curriculum integrates marketing principles like branding and consumer behavior with entrepreneurship-focused topics such as business planning and venture financing. Students gain expertise in identifying market opportunities and leveraging them to create profitable ventures.

Awards and Accreditations:

Graduates receive a Master’s in Marketing and Entrepreneurship, recognized globally.

Program code: 154
Course code : 4254
Course Commencement : Sep 2024

Admissions Office

CHRIST IMPERIAL INSTITUTE OF MANAGEMENT AND SCIENCE
Ramasandra Main Rd, Kengri Hobli, Sulikere
Post - Ramasandra
Bengaluru, Karnataka, India - 560056
P : +91 9845632009 || P : +91 9845006824

Curriculum Structure:
  • Marketing Management
  • Business Planning and Strategy
  • Consumer Behavior
  • Innovation and Creativity
  • Brand Management
  • Financing New Ventures
  • Digital Marketing
  • Growth Strategies for Startups
  • Marketing Analytics
  • Entrepreneurial Leadership
  • Social Media Marketing
  • International Marketing
  • Entrepreneurship Project
  • Internship in Marketing or Entrepreneurship
  • Dissertation or Research Project
Career Enhancement Programs:
  • Pitch competitions and startup accelerator programs
  • Marketing and brand-building workshops
  • Industry internships in marketing and startup environments
Career Outcomes:

Graduates can pursue roles such as:

  • Entrepreneur / Startup Founder
  • Marketing Manager
  • Brand Strategist
  • Venture Capital Analyst
  • Business Consultant