MBA in Marketing and Finance

Master of Business Administration (MBA - Dual Specialisation)

Marketing and Finance

Dual Specialisation

Eligibility:

Bachelor’s degree in business, marketing, finance, or related fields.

Overview:

This program combines the strategic aspects of marketing with the financial expertise required to manage budgets, investments, and business performance. It prepares students to develop marketing strategies while understanding the financial implications of business decisions.

Program Description:

Students will learn how to design effective marketing campaigns and manage finance strategies to maximize business profitability. The program covers financial modeling, market research, digital marketing, and consumer behavior analysis.

Awards and Accreditations:

Graduates receive a Master’s degree in Marketing and Finance, accredited by business schools.

Apply Now Brochure

Program code: 148

Course code : 4248

Course Commencement : Sep 2024

[email protected]

Admissions Office

CHRIST IMPERIAL INSTITUTE OF MANAGEMENT AND SCIENCE
Ramasandra Main Rd, Kengri Hobli, Sulikere
Post - Ramasandra
Bengaluru, Karnataka, India - 560056
P : +91 9845632009 || P : +91 9845006824

Curriculum Structure:

Marketing Management
Financial Accounting and Analysis
Consumer Behavior
Financial Management

Corporate Finance
Brand Management
Marketing Research
Financial Risk Management

Marketing Analytics
Investment Analysis
Digital Marketing Strategies
Advanced Financial Modeling

Marketing & Finance Project
Internship in Marketing or Finance
Dissertation or Research Project

Career Enhancement Programs:

Financial modeling and valuation workshops
Marketing analytics certifications
Industry seminars on marketing and finance

Career Outcomes:

Graduates can pursue roles such as:

Marketing Manager
Financial Analyst
Brand Strategist
Financial Consultant
Digital Marketing Manager