MBA in Marketing and Human Resources Management

Master of Business Administration (MBA - Dual Specialisation)

Marketing and Human Resources Management

Dual Specialisation

Eligibility:

Bachelor’s degree in marketing, human resources, or a related field.

Overview:

This program merges the knowledge of marketing with human resources to develop leaders who can attract talent while crafting powerful brand strategies.

Program Description:

Students will study marketing strategies, employee engagement, consumer behavior, and HR management, equipping them to effectively promote organizational values both internally (employee branding) and externally (customer branding).

Awards and Accreditations:

Graduates receive a Master’s in Marketing and HRM.

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Program code: 150

Course code : 4250

Course Commencement : Sep 2024

[email protected]

Admissions Office

CHRIST IMPERIAL INSTITUTE OF MANAGEMENT AND SCIENCE
Ramasandra Main Rd, Kengri Hobli, Sulikere
Post - Ramasandra
Bengaluru, Karnataka, India - 560056
P : +91 9845632009 || P : +91 9845006824

Curriculum Structure:

Marketing Management
Introduction to HRM
Organizational Behavior
Consumer Behavior

Digital Marketing
HR Strategy and Development
Brand Management
Talent Management

Marketing Analytics
Recruitment and Training
Employee Engagement
Consumer Insights

Marketing & HRM Project
Internship in Marketing or HR
Dissertation or Research Project

Career Enhancement Programs:

Marketing & HR leadership workshops
Brand-building and HR management certification
Industry networking events

Career Outcomes:

Graduates can pursue roles such as:

HR Manager
Marketing Manager
Employee Engagement Specialist
Talent Acquisition Specialist
Brand Strategist