MBA in Marketing and Logistics & Supply Chain Management

Master of Business Administration (MBA - Dual Specialisation)

Marketing and Logistics & Supply Chain Management

Dual Specialisation

Eligibility:

Bachelor’s degree in marketing, logistics, or related fields.

Overview:

This program combines marketing expertise with logistics and supply chain management skills, preparing students to manage end-to-end operations while building brand value.

Program Description:

Students will learn how to optimize supply chains, manage logistics, and design effective marketing campaigns, enabling seamless integration of product delivery and customer satisfaction.

Awards and Accreditations:

Graduates receive a Master’s in Marketing and Logistics & Supply Chain Management.

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Program code: 160

Course code : 4260

Course Commencement : Sep 2024

[email protected]

Admissions Office

CHRIST IMPERIAL INSTITUTE OF MANAGEMENT AND SCIENCE
Ramasandra Main Rd, Kengri Hobli, Sulikere
Post - Ramasandra
Bengaluru, Karnataka, India - 560056
P : +91 9845632009 || P : +91 9845006824

Curriculum Structure:

Marketing Management
Supply Chain Fundamentals
Consumer Behavior
Logistics Planning

Brand Management
Transportation Management
Digital Marketing
Inventory and Warehouse Management

Marketing Analytics
Risk Management in Supply Chains
Global Supply Chain Strategies
Customer Relationship Management

Marketing & Supply Chain Project
Internship in Marketing or Logistics
Dissertation or Research Project

Career Enhancement Programs:

Certifications in supply chain tools
Workshops on integrated marketing and logistics
Real-world supply chain simulation training

Career Outcomes:

Graduates can pursue roles such as:

Supply Chain Manager
Logistics Analyst
Marketing Manager
Customer Relationship Manager
E-commerce Logistics Strategist