MBA in Marketing

Master of Business Administration (MBA - CMS Business School)

Marketing

Single Specialisation

Eligibility:

Bachelor’s degree in any discipline, preferably in business or management, from a recognized university.

Overview:

The Master’s in Marketing program offers an in-depth exploration of advanced marketing strategies, digital marketing, consumer behavior, brand management, and international marketing. This program prepares students to take on leadership roles in marketing departments across various industries.

Program Description:

Students will learn to create and implement marketing strategies, manage branding efforts, analyze consumer behavior, and leverage digital marketing tools for global reach. The course integrates theory with practical case studies, marketing research, and internships.

Awards and Accreditations:

Upon successful completion, students receive a degree in Marketing, accredited by industry-recognized bodies.

Apply Now Brochure

Program code: 133

Course code : 4233

Course Commencement : Sep 2024

[email protected]

Admissions Office

CHRIST IMPERIAL INSTITUTE OF MANAGEMENT AND SCIENCE
Ramasandra Main Rd, Kengri Hobli, Sulikere
Post - Ramasandra
Bengaluru, Karnataka, India - 560056
P : +91 9845632009 || P : +91 9845006824

Curriculum Structure:

Marketing Management
Consumer Behavior
Marketing Research
Strategic Brand Management

Digital Marketing
Integrated Marketing Communications
Social Media Marketing
International Marketing

Marketing Analytics
Advertising and Promotion Management
Retail and E-commerce Marketing
Sales and Distribution Management

Marketing Strategy Project
Internship in Marketing
Dissertation or Final Project

Career Enhancement Programs:

Digital marketing certifications
Industry guest lectures and seminars
Internship in top marketing firms

Career Outcomes:

Graduates can pursue roles such as:

Marketing Manager
Brand Manager
Digital Marketing Strategist
Advertising Manager
Sales Director